Visit South Walton was honored as the recipient of a Bronze Flagler Award during the annual Florida Governor’s Conference on Tourism, held Sept. 8-10 at The Diplomat Beach Resort in Hollywood, Fla.
The Flagler Awards are an annual, statewide competition recognizing outstanding Florida tourism marketing. The program was created by Visit Florida to honor individuals and organizations that help position Florida as a travel destination.
Visit South Walton won Bronze in the Mixed Media category for its Virtual Beach Vibes campaign, which aimed to showcase the South Walton experience to visitors from the comfort of their homes, while still keeping the destination top of mind for future travel. The campaign provided a message of togetherness, strength, and hope during uncertain times, while sharing live concerts from local musicians, yoga sessions, neighborhood tours and recipes from local chefs.
All told, the social component of the campaign saw more than 27 million impressions and a total of 1,200,000 minutes of video content consumed, while more than 67,000 emails (focusing on health and safety) were deployed and the “Stay Strong” video garnered more than 1 million impressions.
“It’s a tremendous honor for our team to be recognized at the Flagler Awards,” says Jason Cutshaw, interim executive director of the Walton County Tourism Department. “I am incredibly proud of the effort our marketing teams put into these campaigns, especially given the challenges we, and all other tourism agencies, faced while navigating the COVID-19 pandemic.”
Any Florida-based business, organization or individual actively involved in promoting Florida’s tourism industry may enter the Flagler Awards. A complete list of the 2021 winners is posted on the Visit Florida Website at: https://www.visitflorida.org/about-us/media/news-releases/article-details/?releaseId=16976
For more information, please contact Visit South Walton Director of Communications Matt Algarin at Matt@VisitSouthWalton.com or (850) 267-1216